Challenge
My involvement consisted of working with the rest of the Tribal Worldwide team to define a user experience for the application that would make it a really useful and relevant tool. To do this, I had to translate the hundreds of available functionalities into a clear interface that didn’t transfer the complexity to the user.
User experience design
Tribal Worldwide applied a methodology based on design thinking, analyzing the market and researching the needs of people to turn them into the functionalities of the app. Once the team defined an information architecture that met the user needs, I joined the project to define the screens and prototypes at UX level.
We dealt with the complexity of the project by applying an agile methodology, workshops with Iberdrola and fast iteration. This allowed all stakeholders to participate and also we could propose solutions quickly when technological limitations appeared.
