![](https://cdn.myportfolio.com/be1a6b1af54c83c35e6228e7c7645d36/ffe685fa-8f5e-4002-9b2c-a9d213360eb8_rw_1920.png?h=3e2b8e1b44b775e308252a7cde12165e)
7r Ventures is a technology holding company. They design, build and invest in new cash-flow driven tech companies.
Challenge
7r needed a new website that would function as a new showcase for the company, adapted to its evolution and make the difference with other ventures. It also had to fulfill a platform function: a tool to automate processes, job applications, onboarding...
Design
Working in a small team within the company to be as agile as possible, together we defined the strategy, storytelling and visual design starting with an MVP and iterating multiple times to reach a website that thrilled us all.
The final design conveys simplicity and professionalism, with the concept of genetic decoding as a background theme that connects with the company name.
The final design conveys simplicity and professionalism, with the concept of genetic decoding as a background theme that connects with the company name.
![](https://cdn.myportfolio.com/be1a6b1af54c83c35e6228e7c7645d36/2a508782-726c-442f-9779-85e42185e02a_rw_1920.png?h=ce56689f94ea9babe9a5243fc7a5b439)
Corporate materials such as the company's keynote and business cards were also redesigned to match the new look of the website.
![](https://cdn.myportfolio.com/be1a6b1af54c83c35e6228e7c7645d36/e0fd1486-a171-4fdd-9b2c-528d79e83f26_rw_1920.png?h=a05a9dfd6841a9054ba3c7f3fe593bcc)