Hotel Arts is a luxury hotel in Barcelona and one of the most iconic buildings in the city. They needed a new website that would function as a new showcase for the hotel and called for a pitch between different agencies.
Challenge
Transferring the hotel luxury experience and excellent service to the digital environment.
Design
I designed a website in which images and white space convey modern luxury, while the brand is expressed through color, typography and shape. The diagonal shapes in the layout resemble the steel structure of the building, an iconic project from architect Bruce Graham.
The grid is flexible but organized, and allows the content to be structured and keep the rhythm on the different sections.
Attention to detail in the user experience follows the same philosophy of excellent service that the guests will enjoy in their stay at the hotel.
