Whoa Dude! Clothing
Brand design & Illustration
Jimena Catalina
Whoa Dude! is a kids’ clothing store based in San Francisco offering high quality, comfortable clothes with a cool and funky vibe. My mission was to design a dinamic brand that conveyed the store and clothes values.
After studying the design brief and making somer research, I sketched some drafts on paper to examine all possible angles and directions. The client chose two of the sketched ideas for further exploration. I worked on the computer adding detail to explore different styles, typographies and colors. As the chosen option was the t-shirt character, different versions were developed: manly, girly and even dual ones. The whole brand revolves around the t-shirt character, so more than 40 of them were illustrated to use in marketing materials, social media, merchandising, etc 

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