I am Jimena Catalina, I design digital products & services that are meaningful, usable and beautiful

Gastroranking is the biggest comparer of restaurants. The web portal, first aired in 2013, needed a redesign to improve usability & credibility.
April, 2016
LeMariage.ma is the portal that allows the bride & groom finding information related to the organization of their future wedding.
March, 2016
AXA Retirement Planning
A human-centered experience for a “retirement” product. Only by making tangible the concept of “future”, users will visualize the product and therefore convert to purchase.
May, 2015
Open Platforms Website Proposal
With the ambitious goal of opening the banking outside the bank, BBVA needed an online space to teach and inspire developers about their public APIs.
July, 2015
Inner. Meditation App
INNER is a mobile app that helps you meditate every day through habit-forming technology patterns, external triggers and rewards.
July, 2015
Coca-Cola Preguntas y Respuestas
A Coca-Cola platform to listen and answer to consumer questions with the best experience for the user and the brand.
March, 2015
Whoa Dude!
Brand development for Whoa Dude!, a kids’ clothing store based in San Francisco offering high quality, comfortable clothes with a cool and funky vibe.
December, 2015
Nextinit Mobile App
Nextinit is a powerful tool for promoting innovation inside big companys. It aims to serve as a tool for employees to improve their company through their own ideas.
April, 2014
L'Oreal Paris · Spain Mobile Website
L'Oréal Paris (Spain) mobile responsive website for smartphones & tablets.
September, 2013
COINC Mobile app
COINC was born as a goal-oriented savings service for a young audience, with a simple, fun and highly functional design. The mobile application interface follows the style already defined in the website, a natural and original way to interact and navigate. COINC spirit is present in each and every one of the details of interaction, language and design.
February, 2014
Clínica Universidad de Navarra Website
Clínica Universidad de Navarra is one of the best private hospitals in Spain. The fundamental goal of this institution is the entirely personal and compassionate patient care. The new website design should convey this focus on humane treatment through image, color and language. It also needed a clear navigation and a structure able to adapt to the huge amount of content.
December, 2013
SIGRE Website
SIGRE Medicamento y Medio Ambiente is a not-for-profit organisation set up to guarantee proper environmental management of medicinal packaging and unused household medicines.
December, 2013
Built on crowdsourcing and gamification principles, Nextinit is a powerful tool for promoting innovation inside big companys. This technological platform is based on Open Innovation, Collective IQ, Collaborative Economy and Crowdsourcing principles. It aims to serve as a tool for employees to improve their company through their own ideas for growth, new business opportunities, services, products, internal improvements, etc.
July, 2013
IE YouTube Channel
YouTube Channel design to show how IE students forge a global network of professional contacts.
May, 2013
Insighter (concept iPad app)
Design for a concept iPad app. Insighter would let users discover "insights" about a certain topic through people's opinions in Twitter. Search, group results as desired and visualize them in several graphic ways.
March, 2013
Replay Website
Diseño de la interfaz visual y desarrollo de plantillas del portal de vídeo Replay. Este ha sido un proyecto muy divertido ya que al ser una web orientada a un público infantil me ha permitido utilizar un estilo de diseño desenfadado y una paleta de colores muy llamativa. Para la organización de los distintos contenidos (vídeos por series, más vistos, contenidos relacionados, etc.) desarrollé una serie de personajes/iconos que "acompañan" al usuario a lo largo del portal. replay.disneychannel.es
October, 2011
Portal OS Caja Madrid
Rediseño de la interfaz visual y desarrollo de plantillas del portal de Obra Social de Caja Madrid. Este rediseño ha sido uno de los proyectos más grande e interesantes en los que he trabajado. Primero por el volumen de trabajo a realizar, varios meses de diseño de plantillas y redacción de una extensa guía de estilos. Segundo, por el alto nivel de exigencia de calidad por parte del equipo de Caja Madrid así como la necesidad de cumplir una serie de estándares a los que no estaba acostumbrada. El diseño mostrado corresponde a la primera propuesta que se realizó sufriendo luego varias iteraciones a lo largo del proyecto. Aunque la versión finalmente publicada presenta múltiples cambios sobre esta propuesta creo que se mantuvo la filosofía de la misma.
November, 2010
Nexo branding
Identity development for Nexo, a project that wants to inspire Spanish speaking professionals through great human stories in a disruptive audiovisual format.
February, 2015
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