Hi! Nice to meet you, my name is Jimena Catalina and I'm a freelance designer.
I can help your company in the creation and design of web services, mobile applications and other digital experiences. I believe in digital products that are at once beautiful, functional and usable and cover both user needs and business goals.
I am passionate about designing digital products and services. During 15 years I’ve worked mainly in visual design for digital projects (desktop, smartphone, tablet, tv…) for brands as L'Oréal, McDonalds, AXA, Coca-Cola, Disney, BBVA, ING, Procter&Gamble and Microsoft.
I'm specialised in
My main area of expertise is Visual & UI design. An interface that is polished, beautiful and adapted to every device is an essential part of any online product. I am highly experienced in working for high profile brands building the best UI for their projects and users.
DEFINING & IMPROVING UX
Digital interfaces should look good and work even better. I define user experience from scratch or review and improve the ux of an existing product. Taking into account information architecture, content strategy and user flows I uncover problems and solve them to create bolder online experiences.
BUILDING DIGITAL PRODUCTS
Building products it’s more than just design. It involves understanding the company, its processes, capabilities and clients. I am used to work during the whole cycle of digital product development. From pitches and briefings, strategy and research, to ux, visual design, guidelines, templates, assets production and development supervision.
I know my way around in Photoshop, Illustrator, Fireworks, Flash or even Keynote/Powerpoint. I don’t mind learning any new software that helps me deliver a better result.
I can explore a design idea simply with paper and pencil.
Through personal projects I’ve gained basic knowledge of e-publishing, analytics, seo, website performance, social media and wordpress management.
If you have a project in mind or are interested in finding out more about my work & process, get in touch.
Thank you! I'll get back to you shortly :-)