Hi! Nice to meet you, my name is Jimena Catalina and I'm a freelance designer.
I can help your company in the creation and design of web services, mobile applications and other digital experiences. I believe in digital products that are at once beautiful, functional and usable and cover both user needs and business goals.
I am passionate about designing digital products and services. During 17 years I’ve worked mainly in visual design for digital projects (desktop, smartphone, tablet, tv…) for brands as Mediamarkt, L'Oréal, McDonalds, AXA, Coca-Cola, Disney, BBVA, ING, Procter&Gamble and Microsoft.
I'm specialised in
My main area of expertise is Visual & UI design. An interface that is polished, beautiful and adapted to every device is an essential part of any online product. I am highly experienced in working for high profile brands building the best UI for their projects and users.
DEFINING & IMPROVING UX
Digital interfaces should look good and work even better. I define user experience from scratch or review and improve the ux of an existing product. Taking into account information architecture, content strategy and user flows I uncover problems and solve them to create bolder online experiences.
BUILDING DIGITAL PRODUCTS
Building products it’s more than just design. It involves understanding the company, its processes, capabilities and clients. I am used to work during the whole cycle of digital product development. From pitches and briefings, strategy and research, to ux, visual design, guidelines, templates, assets production and development supervision.
Really REALLY love teaching. I've already participated as teacher in several courses and spoken at some events.
If you have a project in mind or are interested in finding out more about my work & process, get in touch.
Thank you! I'll get back to you shortly :-)