BBVA Valora
User experience & Visual design
Jimena Catalina
BBVA Valora application helps customers decide whether to buy a home. A step forward in BBVA’s strategy to support customers with their most important concerns. Thanks to the use of big data technologies this digital tool gives customers who are considering purchasing a home:
1. Access to information on the area where it is located
2. Estimated price and size of the home in addition to other data
3. Whether their economic situation will allow them to purchase
The design challenge was to define a user experience & visual interface that provides an excellent experience for BBVA customers. Using agile as a working method allowed us to quickly explore and test different solutions. All information is presented in a highly visual format, with search maps, images and graphs of the properties.
The tool is also accessible from BBVA mobile app. With 2,5 million customers accessing the bank from their smartphones, a good mobile user experience is critical to assist them in all their moments of need.

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